Social Media results 2012

Advanced Link Manager for Bloggers

Link building is not an easy task, but it is a task made a little easier if you know how to manage your links more efficiently. Managing your links can be both tricky and time consuming, especially if your links number in the thousands. Realistically, there’s just no way of manually finding out just how many inbound links and the quality of each link that you already have. In short, if you want to manage your links effectively, you need some kind of tool to help you.

One tool for managing your links is the Advanced Link Manager. Despite its name, the Advanced Link Manager is actually easy to use and perfect for website owners who are just starting out link building and have a lower level of knowledge than and SEO guru would have. It is also useful for more advanced users who practice SEO as their profession, with the depth/level of information you can get from the tool depending on the version you opt for (Standard, Professional, Enterprise, and Server).

The Standard version is already sufficient for those who need a basic overview of their link profiles since it allows you to do the following (and more):

• Find broken links within your site
• Find all incoming links (as indexed by major search engines)
• Check those existing incoming links to see which ones are still alive
• Keep track of your link exchange campaigns to and automatically find out whenever any of your link partners removes the link to your site.
• Categorise incoming links using customisable URL filters
• See how your link profile has changed over time via the backlink evolution chart and search engine evolution chart (The search engine evolution chart shows the number of links to your site indexed by each search engine.)
• Customisable URL referrer settings – You can ask for updates on particular referrers only and get in depth information on the URL referrer such as page title, anchor text used for your link, use of the “No Follow” tag, and URL page rank. This helps you assess which of your URL referrers are most relevant and passing you real value in terms of link juice.
• Customisable updates – You can adjust your settings and choose only the elements you deem relevant to you so that you don’t get overwhelmed by useless/redundant information. This is especially useful if you plan on using the Advanced Link Manager alongside other link management/analysis tools.

Upgrading to other versions will give you even more convenient and powerful features such as fully customisable reports, give you access to their website crawler and analyser (very useful for on-page optimisation), manage multiple projects and create user profiles, automatically find potential link partners, and even use Advanced Link Manager’s Server to easily access your clients’ database.

As a blogger though, the standard features will definitely be more than enough to cover your bases. However, if you manage blog networks and have to handle several projects at once, or want an automated way to find link partners to help you find leads, then the Enterprise version will be more suitable for you.

Source: Searchenginejournal

SEO & Content Marketing: Two Sides of the Same Coin

Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence.

You share quality content with the groups, circles, or people you're connected with on various social media platforms. If that content is valuable and informative, only then does it have the potential to be shared further, go viral, and reap the targeted return on investment (ROI).

SEO vs. Content Marketing Tasks

This shift of focus to content creation (and content marketing) has created a misconception in the minds of some website owners that just because they publish content regularly on their website or blog that their SEO is taken care of. Content creation isn't SEO.

Website owners made a similar mistake in the past when they focused only on the quantity of links they were getting from various sites to "take care of their SEO." It took Google's Penguin update to jolt them and remove that misconception

SEO is a branch of marketing, but yet it is unique in its own way and beyond marketing when it comes to technical aspects. SEO also has many other objectives and long-term effects and benefits (e.g., rankings, traffic) for the site being optimized.

The SEO tasks related to content can be summarized as below:

·         Ensure that the site is crawled correctly and regularly.

·         The site URLs are being indexed as per the XML sitemap and robots.txt specifications.

·         The site is gradually ranking and is having an improved search presence as a result.

·         The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on the web.

·         Implement the Authorship Markup.

·         Implement the Twitter Cards and Facebook Open Graph.

·         Update XML sitemaps for text content, images, and videos.

On the other hand, content marketing tasks involve:

·         Regular content creation.

·         Working on a content strategy.

·         Plan the process of sharing it on social media and all over the web in various forms.

The Declaration of Interdependence

Though content marketing and SEO are interconnected and SEO efforts get a boost if the high quality content goes viral, website owners must not only assign importance to content creation and sharing. You must also keep a regular check on the core SEO tasks of monitoring the crawling and indexing.

Neglecting core SEO tasks may result in losing out on the long-term benefits that can accrue out of all the social media efforts, as all social media signals may not get passed on and get correlated to the site if it isn't being regularly crawled or indexed by the search engines.

Content shared on social media has a very short life span. Readers quickly move on to the latest content which is creating a buzz and catches their attention.

The purpose of sharing content is to try and get the maximum outreach. Therefore, it shouldn't just create a buzz, result in retweets, and create ripples – it should also get crawled and indexed by search engines to give websites long-term benefits.

Website owners must clearly understood the importance of SEO.

Content creation isn't the only way to go. Instead of creation, you can curate content and be active on social media platforms, having relevant conversations revolving around the curated content.

Google's Knowledge Graph is taking search to a completely different level. The Knowledge Graph is also paving the way to new approaches toward SEO.

Semantic search isn't just about the web. It's about all information, data, and applications.

The content writer may write good quality content but an SEO professional is always the right person to keep a check on the code for the content behind the page so that it is readily accepted by the search engine bots and gets its due from search engines.

SEO & Content Marketing: Heads & Tails

SEO and content marketing are two different industries but are like two sides of the same coin. Your SEO may or may not create content for you and at the same time your content creator or writer may or may not optimize your site.

No doubt, every piece of quality content boosts your search presence – provided your site has been optimized wisely for the search engines and the search engines can easily index and extract the right context of the content to make it prominently visible on the search results for their users.

Both industries, though interrelated and interdependant have distinct identities. A content creator needs to have knowledge about the concerned industry for which he wants to create content but a SEO needs to have knowledge about the search engines, their algorithms, updates, webmaster tools, analytics, etc.

While it's possible that one person may have general knowledge about all the essential SEO and content marketing tasks, in the field of medicine there are general practitioners, but specialists are most trusted for their advice.

Source: blog.webpro.in