Tuesday 22 January 2013

SEO Daily Tools


I put together a handful of helpful tools which I have been using / currently using.
Note: This is for my reference and I have listed only those which I use in my day to day work.

Admin Tools

Task / Project Management Tool - Asana.com
Letter / Word Count - Lettercount
Similar Site Search -Similar or Moreofit
SEO Elements

IP Address in Bulk - IP-report
Keyword Rankings in Bulk – Rankerizer
Site Analysis in Batches – Npchecker
Analyse Link Juice – Calculator
URL / Server Elements

Framework and other backend information – Builtwith
.htaccess  Snippets or Editor
Link Building

Link Detective – Linkdetective
Discover New back links - Linkstant
Analyse – ahrefs
Site Architecture / Crawling

Broken links in sitemap - ipullrank
Generate sitemap from list of urls  – Time stamp generator
Screaming Frog [Paid] – Multiple purpose tool
Broken Links
Back links validity across multiple sites
status codes / Response codes (Tomanthony)
Canonicals
Duplicate Content
Create sitemaps    ( The list is endless)
Brand Monitoring

Google Plus - Allmyplus
Bulk Social Metrics - Sharedcount.com/dashboard.php
Topsy – Topsy
 Web AnalyticsDespite the tools i mentioned below – Refer kaushik.net )

Checkup – Analytics checkup
Configuration - ga config
Excel – For quick analysis



Tuesday 8 January 2013

Social Media Optimization – The Best Way To Get Publicity For Your Business


SocialMedia Optimization is a new age marketing tool, that basically makes use of popular social networking sites like Facebook, Twitter, Youtube, Flickr, etc. to create brand awareness. The basic strategy behind Social Media Optimization is simple – to publicize one’s brand and products/service through these social networking sites.
Social Networking Sites are a huge hit with the youth of today. Not only the younger crowd, the craze for Social Networking has caught up with middle aged professionals, tech savvy women & all others alike. The marketers of today have found the apt way to exploit this fascination of people to gain their own ends, through Social Media Optimization. What better way to create a unique space in the minds of consumers than promoting your products online. SocialMedia Optimization, a kind of an internet marketing tool, is the best way to reach out to your target customers. One added advantage of Social Media Optimization is that not only do you target specific people/buyers, but also become visible to their friends and communities. This process is similar to word-of-mouth publicity & if done in the right manner, can reap great profits. There is also a chance that the advertised link may be become viral, garnering instant publicity for your business and products.
Through Social Media Optimization, you can efficiently advertise latest promotional offers and discount sales, connect to your buyers on a personal level, share news and updates about your products/services or related topics, make apt use of blogging sites, etc. Regularly interacting with your buyers is the best way to stay in their minds. Since there is an excess of choices available to the buyer in terms of products, brands, prices, etc., creating a unique space for your brand name in their minds is very important. For fast results and far reaching publicity, Social Media Optimization is the best way.....